Case Senario: SABAN Brands
Project: Create a Viral Video to make Power Rangers cool and hip. The goal was to reach 1 million viewers within a year. They were seeking someone to work with film crew to custom create a “dubstep” track that fit the timing of the video storyboard. Skrillex was the ideal candidate but not affordable.
Ledesma Music pitched Composer Ben Frank “aka DRIX” – for the following reasons. Ben Frank fit the client demographic, well versed in Dub-Step club Scene, up to date in broadcast quality dub-step compositions, and we’ll versed in Power Rangers Brands. More importantly he’s a certified audio engineer who could work directly with the filmmakers to provide the specific technical support for the project. Special musical “drops” had to sync with film. Original music stems needed to be incorporated with an entirely new composition
Power Rangers DubStep Video launched Oct 2012 and reached one million views in 3 months, 9 months ahead of goal. The video was such a success for Saban they created a 2nd Viral Video DubStep 2.0 using the same music track! The original video has now peaked at over 10 million views in 30 months.
https://youtu.be/rrn8_cWjMoM A win-win situation for my client and my artist.